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May 05, 2026
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2026-2027 Graduate Academic Calendar
Social Media Communication in Online Creators, MSMC
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General information
The Master of Social Media Communication in Online Creators equips learners with the professional knowledge and skills needed to succeed as online creators in the fast-growing global Creator and Influencer industries. It emphasizes a mix of cutting-edge research pertaining to the Creator Economy with industry-ready best practices, strategies, and tactics for harnessing social media platforms, business models, and algorithms to inform, advocate, influence, entertain, and create impact. This program will empower learners’ digital creativity and business capacity to mobilize social media for impact and economic prosperity, all the while incorporating a view toward ethical practices that prioritize wellbeing, equity and sustainability. Students will expand and refine their storytelling, design, and advocacy skills and be immersed in hands-on business and marketing training that spans the full spectrum of creator needs from content management and creative entrepreneurship, deal making and negotiation, to AI and emerging technologies. Students will complete a two-term Capstone project that culminates in the development, planning, execution, management and measurement of a real-world online storytelling campaign for an issue, cause or organization they are passionate about. Students will leave the program with a portfolio of unique and cutting-edge prototypes, and an advanced professional capacity in the creator field. Admission requirements
Applicants with an undergraduate degree in Communication, Business, Marketing, Art/Design or related fields and minimum overall academic standing of a B (GPA: 3.0 on a 4.3 scale or 73 to 76 per cent), with a minimum B average in the last 60 credits of a 120-credit undergraduate program are eligible to apply. Prospective applicants will be asked to submit a 500-750 word statement discussing their relevant experience, preparation, and/or aspirations to be involved in the Creator field. Applicants will also be given the option to submit supporting materials that demonstrate engagement with the Creator Economy (e.g., current/previous professional, academic, or personal work samples). Applicants without undergraduate coursework in the Social Sciences and Humanities, but whose amateur or professional work experience ties them to online creative production will also be given consideration; such applicants will be assessed on a case-by-case basis by the Online Creator Graduate Program Committee. Non-traditional and international students with different qualifications, including professional work experience or a significant background in advocacy, communication, social impact, or success in the creator field will be considered for admission, upon submission of additional substantiation of these qualifications and, in some cases, an interview. Part-time studies
The program is offered on a part-time basis, and students are expected to complete the coursework requirements on a one course per term basis, as per the Faculty of Social Science and Humanities’ rules governing part-time graduate education. Degree requirements
This is a 30-credit hour program (10 courses), including a two-part Capstone course designed to be completed across two semesters (3 credit hours each). The program consists of 9 core courses (27 credit hours). The remaining course (3 credit hours) will vary year to year from the list below. Program learning outcomes
The following outcomes outline the knowledge and skills students will have achieved upon completion of the program. |
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