Marketing minor (Commerce)

General information

This Marketing minor is available to students in Ontario Tech’s Bachelor of Commerce program.

The Bachelor of Commerce (Honours) degree with a minor in Marketing requires a minimum of 18 credit hours in marketing courses. Students must complete three marketing core courses and a minimum of three marketing elective courses.

Admission requirements

Commerce students can apply to the minor in the winter semester of their second year in the program. Admission is based on performance in the program as well as previous business courses. Commerce students must have a minimum 2.0 GPA (C average on a 4.3 scale) to be considered.

Academic requirements to major/minor in the Bachelor of Commerce program

To remain in their major or minor, students must hold a minimum 2.0 cumulative GPA (or 2.3 for the Accounting major or minor). Students falling below a 2.0 (or 2.3 in the case of Accounting), will be enrolled in general Commerce.

Marketing minor core courses

• BUSI 2200U – Marketing Management
• BUSI 3210U – Consumer Behaviour
• BUSI 3260U – Marketing Research

Marketing minor electives (choose three)

• BUSI 3200U – Marketing Communications
• BUSI 3230U – Marketing Channels
• BUSI 3250U – Service Marketing
• BUSI 3290U – Marketing Management in Asia Pacific
• BUSI 3503U – E-Marketing
• BUSI 4210U – High-Tech Marketing
• BUSI 4220U – Marketing Strategy
• BUSI 4230U – Marketing Analytics
• BUSI 4250U – International Marketing
• BUSI 4280U – Social Media Marketing
• BUSI 4290U – Special Topics in Marketing
• BUSI 4299U – Directed Independent Studies in Marketing