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Oshawa, Ontario L1G 0C5
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Ontario Tech University is the brand name used to refer to the University of Ontario Institute of Technology.

Ontario Tech acknowledges the lands and people of the Mississaugas of Scugog Island First Nation which is covered by the Williams Treaties and are the traditional territory of the Mississaugas, a branch of the greater Anishinaabeg Nation, including Algonquin, Ojibway, Odawa and Pottawatomi. Learn more.

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Ontario Tech University

Nov 11, 2026

2026-2027 Undergraduate Academic Calendar

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2026-2027 Undergraduate Academic Calendar

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INFR 4345U – Game Analytics

The game industry increasingly relies on analytics to enhance decision-making across game design, development, marketing, and player engagement. This course provides a comprehensive introduction to game analytics, focusing on leveraging data-driven techniques, including fundamentals of machine learning and deep learning, to understand player behavior, optimize game design, and predict business outcomes. Topics include data mining fundamentals, behavioral profiling, social network analysis, player retention and churn prediction, matchmaking systems, and monetization strategies. Students will explore practical applications through case studies and hands-on exercises, utilizing advanced analytics tools and techniques to drive innovation and improve the gaming experience. Special emphasis is placed on applying machine learning models, such as clustering, classification, and neural networks, to real-world gaming datasets, bridging analytics insights with game design to create engaging and successful games.
Credit hours: 3
Lecture hours: 3
Tutorial hours: 1.5
Prerequisite(s): Third-year standing or higher

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