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2000 Simcoe Street North
Oshawa, Ontario L1G 0C5
Canada

905.721.8668

Ontario Tech University is the brand name used to refer to the University of Ontario Institute of Technology.

Ontario Tech acknowledges the lands and people of the Mississaugas of Scugog Island First Nation which is covered by the Williams Treaties and are the traditional territory of the Mississaugas, a branch of the greater Anishinaabeg Nation, including Algonquin, Ojibway, Odawa and Pottawatomi. Learn more.

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Ontario Tech University

Nov 11, 2026

2026-2027 Undergraduate Academic Calendar

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2026-2027 Undergraduate Academic Calendar

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COMM 3610U – Strategic Communications for Influence: Rhetoric, Persuasion and Propaganda

Spin. Fake news. Filter bubbles. Each day, we are surrounded by media messages and images that aim to influence our thoughts and our behaviors. Who is influencing whom? What techniques get used? What effects might they have in society? This course introduces students to strategic communication for influence by everyone from governments to companies to advocacy groups to online influencers. Through case studies of the organizations, strategies, tactics, and emotional appeals that aim to influence minds and hearts and move people to action, students learn about the arts of rhetoric, persuasion and propaganda, enhance their media literacy, and reflect upon the what it takes to be an ethical media professional and free-thinking human.

Credit hours: 3
Lecture hours: 3
Experiential learning: Yes

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