Nov 11, 2026

2026-2027 Undergraduate Academic Calendar

COMM 3410U – Designing Hits: Storytelling in the Digital Age

Between Twitch, TikTok, YouTube, podcasts and more, what does it mean to tell a story in the digital age, and how do you make sure it captivates your audience and stands out in the digital clutter? In communities, businesses, and social movements, everyday people are using digital tools to write, create and share their own stories online. In this hands-on course, working in small teams, students will be guided through an iterative, design thinking process that will culminate in the creation of a story prototype and industry-standard pitch package that will have life well beyond the classroom.
Credit hours: 3
Lecture hours: 3
Recommended: COMM 1100U or COMM 1420U or COMM 2311U