Nov 12, 2026

2026-2027 Undergraduate Academic Calendar

BUSI 3503U – Digital Marketing

This course explores digital marketing strategies and techniques. Students will gain insights into website marketing, search engine optimization (SEO), email marketing, social media, mobile marketing strategies, and other tools to engage consumers across diverse digital platforms.
Credit hours: 3
Lecture hours: 3
Prerequisite(s): BUSI 2200U or BUSI 2202U or BUSI 2205U or BUSI 2210U