BUSI 4280U – Social Media Marketing

Social media has put an end to a company’s ability to dictate product messaging and brand perceptions. This course will demonstrate how various social media tools (e.g., Facebook, Twitter, LinkedIn, Pinterest, Snapchat, etc.) have forced companies to respond to this change by managing their brand and consumers’ expectations in different ways. Through lectures, discussions and case studies, students will learn how to use social media as an integral part of an organization’s overall marketing strategy. The course is an introduction to social media and, as a result, will focus a great deal of attention on a real-world client project in which student groups will provide a consulting service to a real organization that will be presented to the client at the end of the course.
Credit hours: 3
Lecture hours: 3
Prerequisite(s): BUSI 2200U