COMM 4140U – Visual Rhetoric

This course introduces students to the theoretical foundations of the field of visual rhetoric. By learning a vocabulary of visual meaning-making based on gestalt theory, visual semiotics, discourse analysis, and visual culture, students explore how visual texts can be rhetorical or persuasive across a multitude of visual genres. Analysis will range across print-based texts, moving images, and digital content.
Credit hours: 3
Lecture hours: 3
Prerequisite(s): Fourth-year standing in Communication