BUSI 3290U – Marketing Management in Asia Pacific

This course offers a broad overview of marketing management with special references to the Asia-Pacific region. This approach is a blend of theory and practical applications, which permits immediate implementation in a dynamic business environment. The topics covered in the course include marketing management, high-performance Asian economies, segmentation and positioning, new products, pricing strategies, marketing communication and distribution with special reference to Asia-Pacific markets.
Credit hours: 3
Lecture hours: 3
Prerequisite(s): BUSI 2200U or BUSI 2202U or BUSI 2205U or BUSI 2210U