BUSI 2200U – Marketing Management

The objective of this course is to introduce students to the concepts, analyses, and activities that comprise marketing management and to provide practice in assessing and solving marketing problems.
Credit hours: 3
Lecture hours: 3
Prerequisite(s): BUSI 1020U or BUSI 1700U or BUSI 1030U or HLSC 1701U or registration in an ‘and Management’ option with at least third-year standing.
Credit restriction(s): BUSI 2201U, BUSI 2202U or BUSI 2210U or BUSI 2205U
Experiential learning: Yes