BUSI 3210U – Consumer Behaviour

This course focuses on the concepts and theories of consumer behaviour. It examines the impacts of psychological, sociological and other factors on individual and group decision-making processes. Topics include perceptions, values, choices, learning, memory, attitudes, and purchase decisions.
Credit hours: 3
Lecture hours: 3
Prerequisite(s): BUSI 2200U or BUSI 2202U or BUSI 2205U or BUSI 2210U