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    Mar 28, 2025  
2023-2024 Undergraduate Calendar 
    
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2023-2024 Undergraduate Calendar [ARCHIVED CALENDAR]

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BUSI 3210U – Consumer Behaviour

This course focuses on the concepts and theories of consumer behaviour. It examines the impacts of psychological, sociological and other factors on individual and group decision-making processes. Topics include perceptions, values, choices, learning, memory, attitudes, and purchase decisions.
Credit hours: 3
Lecture hours: 3
Prerequisite(s): BUSI 2200U  or BUSI 2202U  or BUSI 2205U  or BUSI 2210U 


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