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2022-2023 Undergraduate Academic Calendar (replaced eff. Sept 16, 2022)) 
    
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2022-2023 Undergraduate Academic Calendar (replaced eff. Sept 16, 2022)) [ARCHIVED CALENDAR]

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BUSI 4270U – Business to Business Marketing

This course analyzes problems and processes in marketing to businesses, governments and non-profit organizations rather than final consumers. It focuses on the managerial aspects of industrial marketing and the adjustments required for the formulation of marketing strategies.
Credit hours: 3
Lecture hours: 3
Prerequisite(s): BUSI 2200U  or BUSI 2202U  or BUSI 2205U  or BUSI 2210U  


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