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2022-2023 Undergraduate Academic Calendar (replaced eff. Sept 16, 2022)) 
    
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2022-2023 Undergraduate Academic Calendar (replaced eff. Sept 16, 2022)) [ARCHIVED CALENDAR]

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BUSI 2205U – Principles of Marketing

This course is an introduction to marketing for non-BCom (Hons) students. Topics include marketing segmentation, position, distribution, branding and pricing strategies.
Credit hours: 3
Lecture hours: 3
Credit restriction(s): BUSI 2201U , BUSI 2202U , BUSI 2200U  
Note(s): Not available for credit toward the Bachelor of Commerce degree.


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