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Apr 28, 2024
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BUSI 4220U – Marketing Strategy This course focuses on strategic planning and evaluation of marketing decisions in a competitive environment. The purpose of the course is to help students develop analytical abilities by integrating all major areas of marketing. Special emphasis is placed on problem-solving and decision-making in the formulation of marketing strategies. Credit hours: 3 Lecture hours: 3 Prerequisite(s): (BUSI 2200U or BUSI 2202U or BUSI 2205U or BUSI 2210U) and Year 4 standing in the BCom (Hons) program.
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