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2022-2023 Undergraduate Academic Calendar (replaced eff. Sept 16, 2022)) 
    
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2022-2023 Undergraduate Academic Calendar (replaced eff. Sept 16, 2022)) [ARCHIVED CALENDAR]

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BUSI 4210U – High-Tech Marketing

This course is designed to provide an advanced understanding of the strategies and practices involved in marketing technology-based products. These include understanding the unique context of the high-tech industry, the rapid process of innovations, and the specific strategies to build competitive advantage. Specific topics covered include marketing research in high-tech firms, understanding high-tech consumers, product development and management issues, distribution channels, pricing considerations, and advertising/promotions in high-tech markets. The objective of the course is to provide a set of tools and frameworks to be more effective in marketing high-technology products.
Credit hours: 3
Lecture hours: 3
Prerequisite(s): BUSI 2200U  or BUSI 2202U  or BUSI 2205U  or BUSI 2210U  
Experiential learning: Yes


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