Apr 29, 2024

2022-2023 Undergraduate Academic Calendar (replaced eff. Sept 16, 2022))

2022-2023 Undergraduate Academic Calendar (replaced eff. Sept 16, 2022)) [ARCHIVED CALENDAR]

BUSI 3503U – E-Marketing

This course analyzes the use of the Internet for marketing. The implications of electronic commerce for product differentiation, pricing, advertising, branding, and distribution of goods and services will be studied.
Credit hours: 3
Lecture hours: 3
Prerequisite(s): BUSI 2200U or BUSI 2202U or BUSI 2205U or BUSI 2210U