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2022-2023 Undergraduate Academic Calendar (replaced eff. Sept 16, 2022)) 
    
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2022-2023 Undergraduate Academic Calendar (replaced eff. Sept 16, 2022)) [ARCHIVED CALENDAR]

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BUSI 3200U – Marketing Communications

This course is a study of communication functions in marketing. Students will study communication methods such as advertising, promotion, personal selling, public relations, and direct marketing in order to achieve a company’s marketing objectives. Topics include communication strategies, sales promotion, budgeting, and selection of communication channels.
Credit hours: 3
Lecture hours: 3
Prerequisite(s): BUSI 2200U  or BUSI 2202U  or BUSI 2205U  or BUSI 2210U  


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