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    Dec 16, 2025  
2020-2021 Undergraduate Academic Calendar 
    
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2020-2021 Undergraduate Academic Calendar [ARCHIVED CALENDAR]

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BUSI 4203U – Advertising Management

This course focuses on the management of a firm’s advertising strategy. Topics include advertising decisions, the advertising campaign, segmentation and positioning, message content, budget allocation, media planning, and the social responsibility of advertising.
Credit hours: 3
Lecture hours: 3
Prerequisite(s): BUSI 2200U  or BUSI 2202U  or BUSI 2205U  or BUSI 2210U  


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