BUSI 2205U – Principles of Marketing

This course is an introduction to marketing for non-BCom (Hons) students. Topics include marketing segmentation, position, distribution, branding and pricing strategies.
Credit hours: 3
Lecture hours: 3
Credit restriction(s): BUSI 2201U, BUSI 2202U, BUSI 2200U
Note(s): Not available for credit toward the Bachelor of Commerce degree.