BUSI 2201U – Marketing I

This course introduces the basic marketing management methods, principles and concepts. Topics include market segmentation, marketing mix development and issues including product, pricing, promotion and channels of distribution, consumer behaviour, social responsibility, and the role of government in marketing.
Credit hours: 3
Lecture hours: 3
Prerequisite(s): BUSI 1020U and (BUSI 1600U or registration in an ‘and Management’ option with at least third-year standing)
Credit restriction(s): BUSI 2205U