BUSI 4270U – Business to Business Marketing

This course analyzes problems and processes in marketing to businesses, governments and non-profit organizations rather than final consumers. It focuses on the managerial aspects of industrial marketing and the adjustments required for the formulation of marketing strategies.
Credit hours: 3
Lecture hours: 3
Prerequisite(s): BUSI 2200U or BUSI 2202U or BUSI 2205U or BUSI 2210U