BUSI 4230U – Marketing Analytics

Marketing analytics is a growing field that uses statistical and mathematical programs and develops metrics to improve marketing strategies and return on marketing investment. Topics include marketing mix models and predictive analytics, such as new product diffusion models, and price and sales promotion decision models. The course utilizes market data and industry standard software to train students who are interested in building their careers in marketing analytics, marketing research and marketing consulting.
Credit hours: 3
Lecture hours: 3
Prerequisite(s): BUSI 2200U or BUSI 2202U or BUSI 2205U or BUSI 2210U