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May 18, 2024
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BUSI 3210U – Consumer Behaviour This course focuses on the concepts and theories of consumer behaviour. It examines the impacts of psychological, sociological and other factors on individual and group decision-making processes. Topics include perceptions, values, choices, learning, memory, attitudes, and purchase decisions. Credit hours: 3 Lecture hours: 3 Prerequisite(s): BUSI 2202U or BUSI 2205U
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