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    Dec 04, 2024  
2018-2019 Graduate Academic Calendar 
    
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2018-2019 Graduate Academic Calendar [ARCHIVED CALENDAR]

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BUSI 6210G - Consumer Behaviour

This course applies knowledge from areas such as psychology, sociology and anthropology to describe and understand how consumers select, purchase, use and dispose products and why. Basic concepts and theories in consumer behaviour are applied through in-class discussions and real-world marketing situations.
Credit hours: 3
Prerequisite(s): BUSI 5200G  or permission from the instructor.


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