BUSI 6230G - Internet Marketing

This course is designed as an introduction to the rapidly changing world of Internet marketing. The opportunities, problems and strategies associated with incorporating the Internet medium into the marketing function are examined. The topics covered include the importance of website traffic and brand building, online customer support and data collection, online pricing tactics and Internet marketing models. Marketing issues facing Internet start-ups and established online firms will also be discussed.
Credit hours: 3
Prerequisite(s): BUSI 5200G.