Marketing minor (IT)

General information

The Marketing minor provides students in Game Development and Entrepreneurship  or Networking and IT Security  with training in the topics of consumer behaviour, marketing research, advertising, promotions, and strategy formulation in a dynamic marketing environment. The curriculum is designed to complement their technical program and prepare students with the latest skills and perspectives essential for careers in marketing, sales, product/brand management in technology based industries.

The Bachelor of Information Technology degree with a minor in Marketing requires a minimum of 18 credit hours in marketing courses. Students must complete three marketing core courses and a minimum of three marketing elective courses. Students must also maintain a 2.0 GPA (C average on a 4.3 scale) in their minor courses.

Admission requirements

Students can apply to have a business minor added to their program in the winter semester of their second year in the program. Admission is competitive and based on performance in the program as well as previous business courses. Students must have a minimum 2.3 GPA (C+ average on a 4.3 scale) to be considered as well as at least a C+ average in Marketing in the Information Technology Sector (for Marketing minor) or Introduction to Project Management (for the Operations Management or Game Production Management minors). Students will be notified by their academic advisor by the end of May in their second year if they are accepted into their desired minor program.

Marketing core courses

• BUSI 2210U – Marketing in the Information Technology Sector
• BUSI 3210U – Consumer Behaviour
• BUSI 3260U – Marketing Research

Marketing electives

• BUSI 3200U – Marketing Communications
• BUSI 3220U – Sales Management
• BUSI 3230U – Marketing Channels
• BUSI 3240U – Retail Buying and Merchandising
• BUSI 3250U – Service Marketing
• BUSI 3270U – Retail Management
• BUSI 3280U – Brand Management
• BUSI 3290U – Marketing Management in Asia Pacific
• BUSI 3503U – E-Marketing
• BUSI 4203U – Advertising Management
• BUSI 4210U – High-Tech Marketing
• BUSI 4220U – Marketing Strategy
• BUSI 4230U – Marketing Analytics
• BUSI 4250U – International Marketing
• BUSI 4270U – Business to Business Marketing
• BUSI 4290U – Special Topics in Marketing
• BUSI 4299U – Directed Independent Studies in Marketing