Marketing

General information

The Bachelor of Commerce (Honours) degree prepares graduates with strong employability skills and the foundations for excellence in managing business corporations.

Organizations are examined from a number of perspectives, including how they are managed and the changing environments in which they operate. National and international contexts of business are explored, along with relevant issues facing managers in business, labour and the public sector.

Students receive extensive practice in applying theory to the processes of decision-making and problem solving through computer-based exercises and simulations, case study analyses, problem-based learning activities and field-based projects.

Year 2, the core year, is an introduction to each of the functional areas of business – accounting, entrepreneurship, finance, marketing, organizational behaviour and human resources – and an examination of the ways in which these are integrated within an operation. In Years 3 and 4, students may apply to major or major and minor in one or more functional areas.

In Year 4, students benefit from the Pre-Capstone Workshop, Capstone Study Project and Strategic Management courses. Students in the Pre-Capstone Workshop prepare their proposals and project outlines for completion in Capstone Study Project. These unique courses provide an opportunity to consolidate learning from earlier years of the program on the site of a partnering organization and under the supervision of both university faculty and the organization’s management team. In lieu of Capstone Study Project, qualified students may also enrol in the Internship program (details below).

Marketing major

The Marketing programs provide students with rigorous training in the topics of consumer behaviour, marketing research, advertising, promotions, and strategy formulation in a dynamic marketing environment. The curriculum is designed to prepare students with the latest skills and perspectives essential for careers in marketing, advertising, sales management, product/brand management, retailing, e-marketing and marketing research. The use of technology both within and outside our Marketing Lab, including simulations, Internet exercises, projects and marketing software, is emphasized as a strong component of the different courses in marketing.

Admission requirements

Admission is competitive. The specific average or standing required for admission varies from year to year. Students are selected by taking into consideration a wide range of criteria including school marks, distribution of subjects taken, and performance in subjects relevant to the academic program. Possession of the minimum requirements does not guarantee acceptance. Preference will be given to applicants with the best qualifications.

Current Ontario secondary school students must complete the Ontario Secondary School Diploma (OSSD) with six 4U or 4M credits including English (ENG4U) with a recommended minimum average of 60 per cent and one of Advanced Functions (MHF4U) or Calculus and Vectors (MCV4U) or Mathematics of Data Management (MDM4U) with a recommended minimum average of 60 per cent. All other applicants should refer to admissions  for the requirements for their specific category of admission.

Internship program

This program offers students who have successfully completed two years of study, including having achieved a cumulative 3.0 GPA (B average on a 4.3 scale), an opportunity to engage in a contracted learning partnership with businesses locally and globally. Faculty members may provide links to various internship placement opportunities or a student may secure an employer who meets the criteria as prescribed by the Faculty of Business and Information Technology.

The internship program not only gives students an opportunity to apply classroom concepts to the challenges of organizational life, but also helps them to gain valuable and relevant work experience to promote networking and life-long career success. Participating employers are given the opportunity to bring the motivated learners, thinkers, and doers of tomorrow into their workplaces, as well as provide valuable mentoring to students.

The internship program placement equates to a minimum of 280 hours of progressive business and management experience. The intern’s wages (stipulated in a contract) are paid by the sponsoring business over a contracted period. Successful work placement completion and both a verbal and written final report will result in the intern receiving a mark and three credits toward the honours Bachelor of Commerce degree requirements. Students who have successfully completed the Internship program are not required to take the Capstone Study Project.

Admission to the internship program is competitive. While students are participating in an internship program, they may enrol in one course (3 credits) per semester. This course must not interfere with the internship schedule outlined by the employer.

Program details and degree requirements

To be eligible for the honours Bachelor of Commerce degree, students must successfully complete 120 credit hours, including all courses outlined in the following program map.

Students may apply to major in one of the following five areas: Accounting , Entrepreneurship , Finance , Marketing , or Organizational Behaviour and Human Resources Management . As an option, students may also complete a minor in one of the following: Accounting minor , Entrepreneurship minor , Finance minor , Marketing minor (Commerce) , Operations and Supply Chain Management minor , or Organizational Behaviour and Human Resources Management minor . 

Although reasonable efforts will be made to adhere to the following program map, course requirements and term offerings may change. For the most up-to-date list of course offerings, please visit the faculty website at businessandit.uoit.ca.

Year 1

Year 2

Year 3

Year 4

Marketing major requirements

The Bachelor of Commerce (Honours) degree with a major in Marketing requires a minimum of 30 credit hours in marketing courses. Students must complete six marketing core courses and a minimum of four marketing elective courses.