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Ontario Tech University
   
    Nov 10, 2026  
2026-2027 Graduate Academic Calendar 
    
2026-2027 Graduate Academic Calendar
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ENGR 5421G - Entrepreneurial Opportunity Identification


This course introduces students to the frameworks, tools, and mindsets required to identify high-potential entrepreneurial opportunities in technology-driven and innovation-oriented environments. Through experiential activities, students learn how to observe markets, analyze customer needs, evaluate emerging trends, and recognize gaps that can be transformed into viable business concepts. Emphasis is placed on opportunity discovery, problem–solution fit, competitive landscape assessment, and the early validation of assumptions using evidence-based approaches. By the end of the course, students will be able to articulate compelling opportunity statements and prepare the foundation for further venture development in subsequent practicum courses.
Credit hours: 3
Experiential learning Yes



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