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2000 Simcoe Street North
Oshawa, Ontario L1G 0C5
Canada

905.721.8668

Ontario Tech University is the brand name used to refer to the University of Ontario Institute of Technology.

Ontario Tech acknowledges the lands and people of the Mississaugas of Scugog Island First Nation which is covered by the Williams Treaties and are the traditional territory of the Mississaugas, a branch of the greater Anishinaabeg Nation, including Algonquin, Ojibway, Odawa and Pottawatomi. Learn more.

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Ontario Tech University

Nov 11, 2026

2026-2027 Graduate Academic Calendar

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2026-2027 Graduate Academic Calendar

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MOCR 5005G - Online Content Planning, Production and Management

This nuts-and-bolts course provides a framework for the strategic development, production and management of digital content. Students will learn to devise comprehensive content plans that align with specific goals and audience needs. The course covers the entire content creation process, from initial concept development and scheduling to production techniques and content optimization. Key topics include resource allocation, content calendaring, project management principles, content promotion, short and long-term performance measurement and community management. Emphasis is placed on managing diverse forms of content across various platforms to ensure consistency and effectiveness in digital communication strategies.
Credit hours: 3
Experiential learning Yes

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