HLSC 4822U – Social Marketing for Public Health

This course will focus on social marketing theory and its practical application in improving the quality of life for people at risk for chronic disease. Participants will learn the advantages of applying social marketing strategies to motivate changes in health behaviours that are related to chronic disease prevention. The aim of this course is to help students develop the knowledge and skills to research, design, implement, and evaluate social marketing programs.
Credit hours: 3
Lecture hours: 3
Prerequisite(s): 60 credit hours