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2000 Simcoe Street North
Oshawa, Ontario L1G 0C5
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905.721.8668

Ontario Tech University is the brand name used to refer to the University of Ontario Institute of Technology.

Ontario Tech acknowledges the lands and people of the Mississaugas of Scugog Island First Nation which is covered by the Williams Treaties and are the traditional territory of the Mississaugas, a branch of the greater Anishinaabeg Nation, including Algonquin, Ojibway, Odawa and Pottawatomi. Learn more.

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Ontario Tech University

Dec 26, 2024

2023-2024 Undergraduate Calendar

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2023-2024 Undergraduate Calendar [ARCHIVED CALENDAR]

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COMM 2530U – Advertising as Social Communication

In our cluttered media environment, access to information is ubiquitous: what techniques do advertisers use to capture our attention and channel it toward persuasive pitches for brands? How does advertising make Apple, Microsoft, and Coca-Cola so pervasive and popular among so many people, online and off? Why does advertising drive new developments in communication and digital media while shaping what media creators do? To answer these and related questions, this course surveys advertising’s history, industry dynamics, roles, strategies, semiotics, technologies, ethical controversies, and social and cultural influence. Students learn how advertising is a form of social communication and consider how social media algorithms, mobile devices and games are changing past practices.
Formerly: Advertising and Society
Credit hours: 3
Lecture hours: 3
Credit restriction(s): COMM 3530U
Experiential learning: Yes

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