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Oshawa, Ontario L1G 0C5
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Ontario Tech University is the brand name used to refer to the University of Ontario Institute of Technology.

Ontario Tech acknowledges the lands and people of the Mississaugas of Scugog Island First Nation which is covered by the Williams Treaties and are the traditional territory of the Mississaugas, a branch of the greater Anishinaabeg Nation, including Algonquin, Ojibway, Odawa and Pottawatomi. Learn more.

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Ontario Tech University

Dec 26, 2024

2023-2024 Undergraduate Calendar

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2023-2024 Undergraduate Calendar [ARCHIVED CALENDAR]

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COMM 2270U – Entertainment Goes Global: from Hollywood to the World

This course examines the globalization of entertainment media, with a focus on the power, prestige and influence of Hollywood brands and franchises around the world. Students learn about the business of the national and trans-national entertainment industries, the policies national governments use to support these, the production of entertainment by workers around the world, the genres and texts of popular blockbuster films and TV formats, global entertainment soft power and branding campaigns, over-the-top streaming and social media platforms and entertainers, and the ways entertainment may influence viewers and cultures while moving across borders. Overall, the course is a foundation in the political economy of the global entertainment industries.
Formerly: Entertainment Goes Global
Credit hours: 3
Lecture hours: 3
Experiential learning: Yes

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