BUSI 2210U – Marketing in the Information Technology Sector

This course is concerned with the development of marketing techniques and strategies for the IT sector. Special emphasis is placed on the evolving business and technological environments facing IT firms. Topics include positioning, distribution, branding, product life cycle management and pricing strategies for IT companies.
Credit hours: 3
Lecture hours: 3
Credit restriction(s): BUSI 2205U, BUSI 2201U, BUSI 2200U

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