BUSI 4250U – International Marketing

This course examines issues in marketing in the international environment. It focuses on economic, political, legal, and cultural factors in international marketing with special emphasis on the formulation of marketing strategies in foreign countries.
Credit hours: 3
Lecture hours: 3
Prerequisite(s): BUSI 2200U or BUSI 2202U or BUSI 2205U or BUSI 2210U
Experiential learning: Yes