Apr 29, 2024  
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2021-2022 Undergraduate Academic Calendar [ARCHIVED CALENDAR]

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BUSI 4220U – Marketing Strategy

This course focuses on strategic planning and evaluation of marketing decisions in a competitive environment. The purpose of the course is to help students develop analytical abilities by integrating all major areas of marketing. Special emphasis is placed on problem-solving and decision-making in the formulation of marketing strategies.
Credit hours: 3
Lecture hours: 3
Prerequisite(s): (BUSI 2200U  or BUSI 2202U  or BUSI 2205U  or BUSI 2210U)  and Year 4 standing in the BCom (Hons) program.


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