BUSI 3280U – Brand Management

This course examines the creation and management of brand equity in modern business enterprises. Special emphasis is placed on the importance of brand equity, brand extensions, brand valuation and global branding.
Credit hours: 3
Lecture hours: 3
Prerequisite(s): BUSI 2200U or BUSI 2202U or BUSI 2205U or BUSI 2210U