BUSI 5200G - Marketing Management

The Marketing Management course is designed to offer a broad overview of the fundamental areas in the marketing process. The approach is a blend of theory and practical application which permits immediate implementation in the workplace. The topics covered in the course include marketing planning; segmentation and positioning; and devising strategies for new products, appropriate pricing, marketing communications and distribution. The format includes world-class marketing lectures and case studies resulting in a lively, participatory environment for a maximized learning experience.
Credit hours: 3