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2022-2023 Undergraduate Academic Calendar (replaced eff. Sept 16, 2022)) 
    
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2022-2023 Undergraduate Academic Calendar (replaced eff. Sept 16, 2022)) [ARCHIVED CALENDAR]

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BUSI 3260U – Marketing Research

This course is concerned with research methods used in marketing. The course focuses on contemporary research techniques and analysis of market-related data. Topics include research design, data collection, data analysis, interpretation, and reporting.
Credit hours: 3
Lecture hours: 3
Prerequisite(s): BUSI 2200U  and (BUSI 1450U  or INFR 1400U )


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