Dec 16, 2025

2020-2021 Undergraduate Academic Calendar

2020-2021 Undergraduate Academic Calendar [ARCHIVED CALENDAR]

COMM 4261U – Tweet, Friend and Follow Me: Understanding Social Media

This course is an advanced examination of the theory, practice and effects of social media technologies including Facebook, YouTube, and Twitter. It examines how different individuals, groups and organizations interact with different publics via social media to achieve their goals and highlights ethical issues surrounding the economics, politics and cultures of social media.
Credit hours: 3
Lecture hours: 3
Prerequisite(s): Third-year standing in Communication and Digital Media Studies
Experiential learning: Yes