BUSI 4701U – Strategic Management

This course examines strategy and related concepts. The focus throughout is on strategic management: choosing and defining purposes and objectives, formulating and implementing a viable strategy, and monitoring strategic performance. The thrust of the course is to view the organization in its totality: the external environment in which it operates its strategy, and its internal administrative activities. The emphasis is on assessing the kinds of problems and issues that affect the success of the entire organization. Topics include the strategic process, the role of the general manager, the external environment, internal analysis, competitive advantage, strategy and structure, diversification, integrations and alliances, organizational structure, strategy and control, and an introduction to corporate strategy.
Credit hours: 3
Lecture hours: 3
Prerequisite(s): BUSI 3705U, BUSI 3040U, Year 4 standing in BCom (Hons) program